---
title: "About Obi: who makes it, and the names it is not | Obi"
description: "Who makes Obi, the AI Search Employee: the company, the founder, how to reach them, and the products that share the name."
canonical: "https://hireobi.com/about"
human_url: "https://hireobi.com/about"
markdown_url: "https://hireobi.com/about.md"
updated: "2026-11-10"
---

# About Obi

Who makes Obi, who is behind it, and the other products called Obi.

Checked: 2026-11-10

## What Obi is

Obi is the AI Search Employee that drives revenue. It gets you recommended to your ICP when they ask AI what to buy.

Obi works inside the coding agent you already use. Every feature, with the command behind it: https://hireobi.com/features

## Who makes Obi

- **Company:** Heysurface, Inc.
- **Incorporated:** A Delaware C-corporation, United States
- **Website:** https://hireobi.com
- **Code:** https://github.com/hireobi
- **LinkedIn:** https://www.linkedin.com/company/surfacehq

## The founder

Nazim Zidi founded Obi. He writes its blog and signed its manifesto: https://hireobi.com/manifesto

- **Name:** Nazim Zidi
- **Role:** Founder, Obi
- **LinkedIn:** https://linkedin.com/in/nazim-zidi/

## Other products called Obi

Two names are close to Obi's. Neither is related to it.

- **Obi by Cor:** Obi by Cor is an AI coach for software onboarding, made by Cor, a Melbourne startup: it joins video calls and walks users through software workflows.
- **OBI:** OBI is a German home-improvement retail chain, headquartered in Wermelskirchen.

Sources:

- Overnight Success, Cor raises $2M pre-seed for AI coach for software onboarding and education: https://www.overnightsuccess.vc/p/cor-raises-2m-pre-seed-for-ai-coach-for-software-onboarding-and-education
- Wikipedia, OBI (retail chain): https://en.wikipedia.org/wiki/OBI_(retail_chain)

## Contact

Questions about Obi, your account or your data: support@hireobi.com

To report a security issue, follow the policy on the security page: https://hireobi.com/security

## Next actions

- Read how an assistant should describe Obi: https://hireobi.com/ai-instructions.md
- Read the entities around Obi: https://hireobi.com/entity-map.md
- Open the product: https://agent.hireobi.com