---
title: "Obi brand: the mascot, the wordmark and the colours | Obi"
description: "The Obi brand: the mascot in his oxblood blazer, the wordmark with its O awake, the head, the three colours and Helvetica, with the files to download."
canonical: "https://hireobi.com/brand"
human_url: "https://hireobi.com/brand"
markdown_url: "https://hireobi.com/brand.md"
updated: "2026-11-11"
---

# Brand and design

Obi is an employee, so the brand is his world: a 1984 machine doing 2026 work.

## The mascot

Obi wears an oxblood blazer and a 1980s computer for a head. His plaque reads AI Search Employee. His eyes are drawn by the page: they blink, follow your pointer, and smile when you point at the Hire key.

- Use him as he is: never redrawn, never regenerated, never a flat drawing.
- His blazer stays oxblood.

## The wordmark

Obi in Helvetica Neue Bold, its O awake: an ink disc with his eyes by day, a bone disc by night.

- At least 16 px tall.
- Ink on light grounds, bone on dark ones. Never another colour.
- Wordmark, ink (SVG, for light grounds): https://hireobi.com/brand/obi-wordmark.svg
- Wordmark, bone (SVG, for dark grounds): https://hireobi.com/brand/obi-wordmark-night.svg

## His head

The head alone, for an icon, an avatar or a small space.

- His head (SVG, the icon): https://hireobi.com/brand/obi-head.svg

## Colours

Three colours, each with one job. Oxblood marks the main action and nothing else.

- **Platinum** `#dedad7`: The paper of his desk: the day ground.
- **Ink** `#15191a`: Text, 1-bit drawings, and the night ground.
- **Oxblood** `#8b2435`: His blazer: the one accent, for the main action.
- **Oxblood, by night** `#e3a3af`: The same accent, lit on the night ground.

## Type

Helvetica for everything: Helvetica Neue, then Helvetica, then Arial. A monospace face appears only inside a terminal.

## The name

- Write Obi with one capital: Obi, never OBI.
- His role is the AI Search Employee.

## Next actions

- Read who makes Obi: https://hireobi.com/about.md
- Read how to describe Obi: https://hireobi.com/ai-instructions.md
- Open the product: https://agent.hireobi.com