--- title: "Entity map for Obi" description: "Every entity around Obi, the AI Search Employee by Heysurface, Inc.: its maker, its features, its integrations, its plans, the service, the AI engines it measures, its words, and the names it is confused with, each with its sources." canonical: "https://hireobi.com/entity-map" human_url: "https://hireobi.com/entity-map" markdown_url: "https://hireobi.com/entity-map.md" updated: "2026-11-07" --- # Entity map for Obi This map lists the entities around Obi, the AI Search Employee made by Heysurface, Inc., and how they relate, for AI assistants and search engines that build a graph of who is who. Each entity names the pages that state it and when its maker last confirmed it; the same facts are on every other page of hireobi.com. Last updated: 2026-11-07. 48 entities. Not on this map until Obi's maker publishes them: the founder, the founding date, the location, funding and the team. ## The company ### Heysurface, Inc. Link: https://hireobi.com/entity-map#heysurface Type: Organization Also called: Obi's maker Heysurface, Inc. is the software company that makes Obi, the AI Search Employee, and publishes hireobi.com. Relations: - makes: [Obi](https://hireobi.com/entity-map#obi) - provides: [Forward Deployed Agent-led Engineers](https://hireobi.com/entity-map#forward-deployed-engineers) - publishes: [hireobi.com](https://hireobi.com/entity-map#hireobi-com) Read more: https://hireobi.com Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ## The product and its forms ### Obi Link: https://hireobi.com/entity-map#obi Type: Product Also called: AI Search Employee, AI Search Agent, Obi by Heysurface, Inc. Obi is an AI Search Employee: an agent that learns a software startup's ICP, finds the missing pieces that get AI to recommend the startup to those buyers, and does the work end to end. Every page Obi writes is a draft until its customer approves it. Relations: - is a: [AI Search Employee](https://hireobi.com/entity-map#ai-search-employee) - belongs to the category: [Agent-Led Growth](https://hireobi.com/entity-map#agent-led-growth) - works in the field: [AI search](https://hireobi.com/entity-map#ai-search) - is available as: [Obi CLI](https://hireobi.com/entity-map#obi-cli), [Obi Skill](https://hireobi.com/entity-map#obi-skill) - is sold as: [Free plan](https://hireobi.com/entity-map#free-plan), [Core pack](https://hireobi.com/entity-map#core-pack), [Claude add-on](https://hireobi.com/entity-map#claude-add-on), [Perplexity add-on](https://hireobi.com/entity-map#perplexity-add-on) - has the feature: [Agent Search](https://hireobi.com/entity-map#agent-search), [Any country and language](https://hireobi.com/entity-map#countries-and-languages) - works with: [Attio](https://hireobi.com/entity-map#attio), [Granola](https://hireobi.com/entity-map#granola), [GitHub](https://hireobi.com/entity-map#github), [Mintlify](https://hireobi.com/entity-map#mintlify), [Google Search Console](https://hireobi.com/entity-map#google-search-console), [G2](https://hireobi.com/entity-map#g2), [Reddit](https://hireobi.com/entity-map#reddit), [YouTube](https://hireobi.com/entity-map#youtube), [LinkedIn](https://hireobi.com/entity-map#linkedin), [PostHog](https://hireobi.com/entity-map#posthog) - measures answers on: [ChatGPT](https://hireobi.com/entity-map#chatgpt), [Gemini](https://hireobi.com/entity-map#gemini), [Google AI Overviews](https://hireobi.com/entity-map#google-ai-overviews), [Claude](https://hireobi.com/entity-map#claude), [Perplexity](https://hireobi.com/entity-map#perplexity), [Grok](https://hireobi.com/entity-map#grok), [Microsoft Copilot](https://hireobi.com/entity-map#microsoft-copilot), [Meta AI](https://hireobi.com/entity-map#meta-ai), [DeepSeek](https://hireobi.com/entity-map#deepseek), [Mistral Le Chat](https://hireobi.com/entity-map#mistral-le-chat) - uses: [ICP-Based AI Search](https://hireobi.com/entity-map#icp-based-ai-search), [Contextual Buyer Prompts](https://hireobi.com/entity-map#contextual-buyer-prompts), [Missing piece](https://hireobi.com/entity-map#missing-piece), [Missing-Piece Content](https://hireobi.com/entity-map#missing-piece-content) - plans: [Obi API](https://hireobi.com/entity-map#obi-api), [Obi MCP server](https://hireobi.com/entity-map#obi-mcp-server) - differs from: [AEO/GEO platforms](https://hireobi.com/entity-map#aeo-geo-platforms) - is not the same as: [Obi by Cor](https://hireobi.com/entity-map#cor-obi), [OBI](https://hireobi.com/entity-map#obi-retailer) - is made by: [Heysurface, Inc.](https://hireobi.com/entity-map#heysurface) - has the customer: [Azops AI](https://hireobi.com/entity-map#azops) Read more: https://hireobi.com Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - Obi, home page, confirmed 2026-11-06, read 2026-11-07: https://hireobi.com/ ### Obi CLI Link: https://hireobi.com/entity-map#obi-cli Type: Command-line tool Also called: Obi's command-line interface The Obi CLI is how Obi is installed: `npm i -g @hireobi/cli`, with Node.js 22 or later. It runs inside a coding agent or in any terminal; its guide and commands are at https://github.com/hireobi/cli. Relations: - runs inside: [Coding agents Obi runs in](https://hireobi.com/entity-map#coding-agents) - is a form of: [Obi](https://hireobi.com/entity-map#obi) Read more: https://github.com/hireobi/cli Sources: - Obi's CLI and Skill, the guide, confirmed 2026-11-04, read 2026-11-07: https://github.com/hireobi/cli - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### Obi Skill Link: https://hireobi.com/entity-map#obi-skill Type: Agent Skill Also called: /obi The Obi Skill is the Agent Skill a coding agent reads to work with Obi: after the install, typing /obi in the agent starts Obi, which asks which website to work on. Relations: - runs inside: [Coding agents Obi runs in](https://hireobi.com/entity-map#coding-agents) - is a form of: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/standards-and-protocols#agent-skills Sources: - Obi's CLI and Skill, the guide, confirmed 2026-11-04, read 2026-11-07: https://github.com/hireobi/cli - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, Agent Skills (SKILL.md), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/standards-and-protocols#agent-skills ### Obi app Link: https://hireobi.com/entity-map#obi-app Type: Web application The Obi app, at https://agent.heysurface.com, is where a customer's account, plans and payment live. Plans are bought there, never on hireobi.com. Relations: - sells: [Free plan](https://hireobi.com/entity-map#free-plan), [Core pack](https://hireobi.com/entity-map#core-pack), [Claude add-on](https://hireobi.com/entity-map#claude-add-on), [Perplexity add-on](https://hireobi.com/entity-map#perplexity-add-on) Read more: https://agent.heysurface.com Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md ### hireobi.com Link: https://hireobi.com/entity-map#hireobi-com Type: Website Also called: Obi's website hireobi.com is Obi's website: what Obi does, its prices, its FAQ, and pages written for AI assistants (the AI instructions, this map, the AI Search Dictionary). It takes no payment and keeps no waitlist. Relations: - is published by: [Heysurface, Inc.](https://hireobi.com/entity-map#heysurface) Read more: https://hireobi.com Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ## Obi's features ### Agent Search Link: https://hireobi.com/entity-map#agent-search Type: Feature Also called: Agent Search Employee Agent Search is Obi's work for AI agents: Obi asks coding agents and personal agents what a startup's buyers ask them, sees whether they pick the startup, and writes what they read before they choose (docs, setup steps, product facts and prices), so they can install it or buy it. Relations: - measures answers on: [Coding agents Obi runs in](https://hireobi.com/entity-map#coding-agents), [Personal agents](https://hireobi.com/entity-map#personal-agents) - is a feature of: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, Agentic search, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/how-ai-search-works#agentic-search ### Any country and language Link: https://hireobi.com/entity-map#countries-and-languages Type: Feature Obi works in any country and language: it asks the AI engines a startup's buying questions in the country and language where the startup sells. Relations: - is a feature of: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - Obi, FAQ, confirmed 2026-11-06, read 2026-11-07: https://hireobi.com/faq ## The tools Obi works with ### Attio Link: https://hireobi.com/entity-map#attio Type: Integration Obi works with Attio: it reads the won deals to find the ICP, and ties the leads AI brings to revenue. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### Granola Link: https://hireobi.com/entity-map#granola Type: Integration Obi works with Granola: it reads the sales calls recorded there, the buyers' real questions and objections. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### GitHub Link: https://hireobi.com/entity-map#github Type: Integration Obi works with GitHub: it opens pull requests on the product's repository for the pages and docs it writes. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### Mintlify Link: https://hireobi.com/entity-map#mintlify Type: Integration Obi works with Mintlify: it publishes the product's docs ready for agents, as Markdown pages with an llms.txt file. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### Google Search Console Link: https://hireobi.com/entity-map#google-search-console Type: Integration Obi works with Google Search Console: it reads the queries, the indexing, and the impressions in Google's AI features. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### G2 Link: https://hireobi.com/entity-map#g2 Type: Integration Obi works with G2: it reads the reviews, the buyers' own words and a source AI engines cite. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### Reddit Link: https://hireobi.com/entity-map#reddit Type: Integration Obi works with Reddit: it reads the threads buyers trust, a source AI engines cite. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### YouTube Link: https://hireobi.com/entity-map#youtube Type: Integration Obi works with YouTube: it reads the demos and their transcripts, where buyers learn. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### LinkedIn Link: https://hireobi.com/entity-map#linkedin Type: Integration Obi works with LinkedIn: it reads the buyers' and the company's own words. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### PostHog Link: https://hireobi.com/entity-map#posthog Type: Integration Obi works with PostHog: it shows the visits and sign-ups that come from AI. Relations: - works with: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ## The plans ### Free plan Link: https://hireobi.com/entity-map#free-plan Type: Plan Also called: Free Obi's Free plan costs $0: 10 questions on ChatGPT and Gemini, one scan a month, with no card. Relations: - covers: [ChatGPT](https://hireobi.com/entity-map#chatgpt), [Gemini](https://hireobi.com/entity-map#gemini) - is bought in: [Obi app](https://hireobi.com/entity-map#obi-app) - is a plan of: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md ### Core pack Link: https://hireobi.com/entity-map#core-pack Type: Plan A core pack is Obi's paid unit: $20 a month for 25 buying questions on ChatGPT, Gemini and Google AI Overviews, scanned every week. A company buys as many packs as it needs, every pack costs the same, and Claude and Perplexity can be added per pack. Relations: - covers: [ChatGPT](https://hireobi.com/entity-map#chatgpt), [Gemini](https://hireobi.com/entity-map#gemini), [Google AI Overviews](https://hireobi.com/entity-map#google-ai-overviews) - is bought in: [Obi app](https://hireobi.com/entity-map#obi-app) - is a plan of: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/pricing.md Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md ### Claude add-on Link: https://hireobi.com/entity-map#claude-add-on Type: Plan add-on The Claude add-on adds Claude to a core pack of Obi: $20 a month per core pack, covering up to 10 buying questions per pack. Relations: - covers: [Claude](https://hireobi.com/entity-map#claude) - is bought in: [Obi app](https://hireobi.com/entity-map#obi-app) - is a plan of: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md ### Perplexity add-on Link: https://hireobi.com/entity-map#perplexity-add-on Type: Plan add-on The Perplexity add-on adds Perplexity to a core pack of Obi: $10 a month per core pack, covering up to 10 buying questions per pack. Relations: - covers: [Perplexity](https://hireobi.com/entity-map#perplexity) - is bought in: [Obi app](https://hireobi.com/entity-map#obi-app) - is a plan of: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md ## The done-for-you service ### Forward Deployed Agent-led Engineers Link: https://hireobi.com/entity-map#forward-deployed-engineers Type: Service Also called: Heysurface, Inc.'s done-for-you service Forward Deployed Agent-led Engineers is the done-for-you service of Heysurface, Inc.: its engineers install a scalable AI search infrastructure in 90 days for tech companies. Relations: - is provided by: [Heysurface, Inc.](https://hireobi.com/entity-map#heysurface) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ## The AI engines and agents Obi measures ### ChatGPT Link: https://hireobi.com/entity-map#chatgpt Type: AI answer engine ChatGPT, made by OpenAI, is one of the AI engines whose answers Obi measures, on the Free plan and on every core pack. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) - is covered by: [Free plan](https://hireobi.com/entity-map#free-plan), [Core pack](https://hireobi.com/entity-map#core-pack) Read more: https://hireobi.com/glossary/platforms#chatgpt-search Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md - The AI Search Dictionary, ChatGPT search, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#chatgpt-search ### Gemini Link: https://hireobi.com/entity-map#gemini Type: AI answer engine Gemini, made by Google, is one of the AI engines whose answers Obi measures, on the Free plan and on every core pack. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) - is covered by: [Free plan](https://hireobi.com/entity-map#free-plan), [Core pack](https://hireobi.com/entity-map#core-pack) Read more: https://hireobi.com/glossary/platforms#gemini Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md - The AI Search Dictionary, Gemini (app), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#gemini ### Google AI Overviews Link: https://hireobi.com/entity-map#google-ai-overviews Type: AI answer engine Google AI Overviews, made by Google, is one of the AI engines whose answers Obi measures, on every core pack. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) - is covered by: [Core pack](https://hireobi.com/entity-map#core-pack) Read more: https://hireobi.com/glossary/platforms#google-ai-overviews Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md - The AI Search Dictionary, Google AI Overviews, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#google-ai-overviews ### Claude Link: https://hireobi.com/entity-map#claude Type: AI answer engine Claude, made by Anthropic, is one of the AI engines whose answers Obi measures, as an add-on to a core pack, at $20 a month per pack. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) - is covered by: [Claude add-on](https://hireobi.com/entity-map#claude-add-on) Read more: https://hireobi.com/glossary/platforms#claude Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md - The AI Search Dictionary, Claude (web search), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#claude ### Perplexity Link: https://hireobi.com/entity-map#perplexity Type: AI answer engine Perplexity, made by Perplexity, is one of the AI engines whose answers Obi measures, as an add-on to a core pack, at $10 a month per pack. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) - is covered by: [Perplexity add-on](https://hireobi.com/entity-map#perplexity-add-on) Read more: https://hireobi.com/glossary/platforms#perplexity Sources: - Obi, pricing sheet, confirmed 2026-10-25, read 2026-11-07: https://hireobi.com/pricing.md - The AI Search Dictionary, Perplexity, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#perplexity ### Grok Link: https://hireobi.com/entity-map#grok Type: AI answer engine Grok, made by xAI, is one of the AI engines whose answers Obi measures. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/platforms#grok Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, Grok (and DeepSearch), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#grok ### Microsoft Copilot Link: https://hireobi.com/entity-map#microsoft-copilot Type: AI answer engine Also called: Copilot Microsoft Copilot, made by Microsoft, is one of the AI engines whose answers Obi measures. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/platforms#microsoft-copilot Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, Microsoft Copilot (Bing and consumer app), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#microsoft-copilot ### Meta AI Link: https://hireobi.com/entity-map#meta-ai Type: AI answer engine Meta AI, made by Meta, is one of the AI engines whose answers Obi measures. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/platforms#meta-ai Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, Meta AI, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#meta-ai ### DeepSeek Link: https://hireobi.com/entity-map#deepseek Type: AI answer engine DeepSeek, made by DeepSeek, is one of the AI engines whose answers Obi measures. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/platforms#deepseek Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, DeepSeek, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#deepseek ### Mistral Le Chat Link: https://hireobi.com/entity-map#mistral-le-chat Type: AI answer engine Also called: Mistral Vibe, Mistral Mistral Le Chat, made by Mistral AI, is one of the AI engines whose answers Obi measures. Relations: - has its answers measured by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/platforms#mistral-le-chat Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, Mistral Le Chat (now Mistral Vibe), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/platforms#mistral-le-chat ### Personal agents Link: https://hireobi.com/entity-map#personal-agents Type: Group Also called: personal AI assistants Personal agents are the AI assistants that act for people: they compare products, check prices and buy. Obi's Agent Search asks them what a startup's buyers ask. Relations: - has its answers measured by: [Agent Search](https://hireobi.com/entity-map#agent-search) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, Agentic commerce, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/field#agentic-commerce ## Where Obi runs ### Coding agents Obi runs in Link: https://hireobi.com/entity-map#coding-agents Type: Group The coding agents Obi runs in are the ones its customer already uses: Claude Code, Codex, Cursor, Windsurf, GitHub Copilot, Gemini CLI, Cline, Amp, OpenCode. Obi's CLI and Skill also run in any terminal, and Obi's Agent Search asks these agents what a startup's buyers ask them. Members: Claude Code, Codex, Cursor, Windsurf, GitHub Copilot, Gemini CLI, Cline, Amp, OpenCode Relations: - runs: [Obi CLI](https://hireobi.com/entity-map#obi-cli), [Obi Skill](https://hireobi.com/entity-map#obi-skill) - has its answers measured by: [Agent Search](https://hireobi.com/entity-map#agent-search) Sources: - Obi's CLI and Skill, the guide, confirmed 2026-11-04, read 2026-11-07: https://github.com/hireobi/cli - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ## Obi's role, category and methods ### AI Search Employee Link: https://hireobi.com/entity-map#ai-search-employee Type: Role Also called: AI Search Agent, AI search hire An AI Search Employee is an AI agent given the goal of getting a company recommended in AI answers, the way a hire would be: it learns who the company sells to, finds what AI engines are missing about it, writes the work for approval and reports what moved. Obi, by Heysurface, Inc., uses the name for its role. Relations: - is the role of: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/obi/ai-search-employee Sources: - The AI Search Dictionary, AI Search Employee, confirmed 2026-11-08, read 2026-11-07: https://hireobi.com/glossary/obi#ai-search-employee ### Agent-Led Growth Link: https://hireobi.com/entity-map#agent-led-growth Type: Category Also called: agent-led growth, ALG Agent-Led Growth (ALG) is a go-to-market idea named after product-led growth, used in two senses: growth that comes when AI agents discover, evaluate, recommend or buy products for people, and growth driven by companies that deploy their own agents to sell. The first sense is the one that concerns AI search. Relations: - is the category of: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/field#agent-led-growth Sources: - The AI Search Dictionary, Agent-Led Growth, confirmed 2026-11-08, read 2026-11-07: https://hireobi.com/glossary/field#agent-led-growth ### ICP-Based AI Search Link: https://hireobi.com/entity-map#icp-based-ai-search Type: Method term Also called: ICP-based AI search, ICP Based ICP-Based AI Search is an approach to AI search that starts from the ideal customer profile (ICP): the buyers who sign, their situation and their words. The questions measured come from that profile and are ranked by how close each sits to a purchase, so the work aims at recommendations that can become revenue. Relations: - is used by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/obi/icp-based-ai-search Sources: - The AI Search Dictionary, ICP-Based AI Search, confirmed 2026-11-08, read 2026-11-07: https://hireobi.com/glossary/obi#icp-based-ai-search ### Contextual Buyer Prompts Link: https://hireobi.com/entity-map#contextual-buyer-prompts Type: Method term Also called: contextual buyer prompt, buyer prompts, contextual prompts Contextual Buyer Prompts are the questions asked of AI engines to measure a company's visibility, written the way a buyer in its ICP would ask them, with that buyer's words and situation. They replace prompts built from keywords, so what is measured matches what real buyers read. Relations: - is used by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/obi/contextual-buyer-prompts Sources: - The AI Search Dictionary, Contextual Buyer Prompts, confirmed 2026-11-08, read 2026-11-07: https://hireobi.com/glossary/obi#contextual-buyer-prompts ### Missing piece Link: https://hireobi.com/entity-map#missing-piece Type: Method term Also called: missing pieces A missing piece is first-hand evidence or an explanation that a company's buyers need and that AI cannot find anywhere yet, such as a page on how a product fits a five-person team. AI engines can only cite what exists, so creating missing pieces from a company's own data adds what no other source says. Relations: - is used by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/obi/missing-piece Sources: - The AI Search Dictionary, Missing piece, confirmed 2026-11-08, read 2026-11-07: https://hireobi.com/glossary/obi#missing-piece ### Missing-Piece Content Link: https://hireobi.com/entity-map#missing-piece-content Type: Method term Also called: missing-piece pages Missing-Piece Content is content written to supply a missing piece: a page built from a company's own data, in its voice, that answers what buyers ask and AI cannot find elsewhere. It is shaped to be useful to visitors and easy for AI engines to read and quote, and each page is approved before it goes live. Relations: - is used by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/obi/missing-piece-content Sources: - The AI Search Dictionary, Missing-Piece Content, confirmed 2026-11-08, read 2026-11-07: https://hireobi.com/glossary/obi#missing-piece-content ## The field and the category it is compared with ### AI search Link: https://hireobi.com/entity-map#ai-search Type: Field Also called: GEO (generative engine optimization), AEO (answer engine optimization) AI search is the umbrella name for search experiences in which a language model writes a direct answer, usually with cited links, from sources it retrieves or remembers, instead of or alongside a ranked list of results. It covers answer engines, AI layers inside classic search, and assistants that browse the web on request. Relations: - is the field of: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/field#ai-search Sources: - The AI Search Dictionary, AI search, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/field#ai-search - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### AEO/GEO platforms Link: https://hireobi.com/entity-map#aeo-geo-platforms Type: Product category Also called: AEO platforms, GEO platforms, AI visibility dashboards AEO/GEO platforms are dashboards: web apps that report where a brand appears in AI answers, while the work stays with the customer. Obi's maker compares Obi with them: Obi does the work and hands it over for approval. Relations: - is compared with: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/measurement#monitoring-tools Sources: - Obi, home page, confirmed 2026-11-06, read 2026-11-07: https://hireobi.com/ - The AI Search Dictionary, Monitoring tools (the category), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/measurement#monitoring-tools ## Customers ### Azops AI Link: https://hireobi.com/entity-map#azops Type: Organization, customer Azops AI, an early-stage medtech startup, had never done SEO. In six weeks, ChatGPT and Claude brought them 10 booked demos, about $25K of estimated pipeline. Azops AI is Obi's one published customer result. Relations: - is a customer of: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, home page, the customer result, confirmed 2026-10-08, read 2026-11-07: https://hireobi.com/ - Obi, FAQ, confirmed 2026-11-06, read 2026-11-07: https://hireobi.com/faq ## Planned, not available today ### Obi API Link: https://hireobi.com/entity-map#obi-api Type: Planned, not available today The Obi API is planned and not available today, with no date: an offer for developers and for teams that build their own AI search with Obi. Relations: - is planned by: [Obi](https://hireobi.com/entity-map#obi) Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions ### Obi MCP server Link: https://hireobi.com/entity-map#obi-mcp-server Type: Planned, not available today The Obi MCP server is planned and not available today, with no date: Obi through the Model Context Protocol, for any agent that speaks it. Relations: - is planned by: [Obi](https://hireobi.com/entity-map#obi) Read more: https://hireobi.com/glossary/standards-and-protocols#mcp Sources: - Obi, AI instructions, confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/ai-instructions - The AI Search Dictionary, MCP (Model Context Protocol), confirmed 2026-11-07, read 2026-11-07: https://hireobi.com/glossary/standards-and-protocols#mcp ## Names Obi is confused with ### Obi by Cor Link: https://hireobi.com/entity-map#cor-obi Type: Another product Also called: Cor's Obi Obi by Cor is an AI coach for software onboarding, made by Cor, a Melbourne startup: it joins video calls and walks users through software workflows. It is unrelated to Heysurface, Inc.'s Obi. Relations: - is not the same as: [Obi](https://hireobi.com/entity-map#obi) Sources: - Overnight Success, Cor raises $2M pre-seed for AI coach for software onboarding and education, confirmed 2025-12-03, read 2026-11-07: https://www.overnightsuccess.vc/p/cor-raises-2m-pre-seed-for-ai-coach-for-software-onboarding-and-education ### OBI Link: https://hireobi.com/entity-map#obi-retailer Type: Another organization Also called: OBI Group, OBI home-improvement stores OBI is a German home-improvement retail chain, headquartered in Wermelskirchen. It is unrelated to Heysurface, Inc.'s Obi. Relations: - is not the same as: [Obi](https://hireobi.com/entity-map#obi) Sources: - Wikipedia, OBI (retail chain), confirmed 2026-10-18, read 2026-11-07: https://en.wikipedia.org/wiki/OBI_(retail_chain) ## Next actions - Read the facts about Obi and how to describe it: https://hireobi.com/ai-instructions.md - Look up a term of AI search: https://hireobi.com/glossary.md