---
title: "Obi for Content Engineers: the missing pieces AI needs | Obi"
description: "Obi finds the missing pieces AI needs to recommend you and drafts them in your voice: pages, comparisons, FAQs and docs, from your buyers' real questions."
canonical: "https://hireobi.com/for/content-engineers"
human_url: "https://hireobi.com/for/content-engineers"
markdown_url: "https://hireobi.com/for/content-engineers.md"
updated: "2026-11-11"
---

# Obi for Content Engineers

Obi finds the missing pieces AI needs to recommend you, and drafts them in your voice.

Install: `npm i -g @hireobi/cli`, then `obi skill install`, then type `/obi` in a new chat.

## The job

You ship content as a system: briefs, pages, docs and updates. AI answers favour the piece that answers a buyer's exact question with facts.

Where it hurts today:

- Calendars built on keywords instead of buyer questions.
- No signal on which page an AI cites.
- Drafts that ignore what reviews and calls say.

## The workflow with Obi

1. **Review the questions:** Your buyers' exact questions, the brief behind every piece. `obi questions show`
2. **Read the scans:** The sources each engine cited, so you see which pages win. `obi questions results`
3. **Ship the next action:** The missing piece to write next, with the observation behind it. `obi strategies`
4. **Get the drafts:** Pages, comparisons, FAQs and fixes, saved with their revisions for your review. `obi harness artifact`

## Where it plugs in

- **GitHub:** Obi opens pull requests on the product's repository for the pages and docs it writes.
- **Mintlify:** Obi publishes the product's docs ready for agents, as Markdown pages with an llms.txt file.
- **YouTube:** Obi reads the demos and their transcripts, where buyers learn.
- **Reddit:** Obi reads the threads buyers trust, a source AI engines cite.

## What stays in your hands

- Obi recommends and drafts. It never publishes, sends outreach or buys anything on its own.
- Every command that starts paid work takes your explicit yes.
- Your secrets and the rest of your workspace stay on your machine.

## Next actions

- Read every feature, with its command: https://hireobi.com/features.md
- Read the prices: https://hireobi.com/pricing.md
- Open the product: https://agent.hireobi.com