---
title: "Obi for GTM Engineers: AI search as a GTM play | Obi"
description: "Obi runs AI search as a GTM play for GTM Engineers: from the ICP in your won deals to the questions buyers ask AI, to the piece that gets you recommended."
canonical: "https://hireobi.com/for/gtm-engineers"
human_url: "https://hireobi.com/for/gtm-engineers"
markdown_url: "https://hireobi.com/for/gtm-engineers.md"
updated: "2026-11-11"
---

# Obi for GTM Engineers

AI search, run as a GTM play: from your ICP to the questions buyers ask AI, to the missing piece that gets you recommended.

Install: `npm i -g @hireobi/cli`, then `obi skill install`, then type `/obi` in a new chat.

## The job

You wire the stack that fills pipeline: signals, enrichment, sequences. Your buyers now shortlist vendors in ChatGPT and Gemini before they reply to any sequence.

Where it hurts today:

- AI search sits outside the stack, owned by nobody.
- Generic prompts tracked with no ICP behind them.
- No line from an AI answer to pipeline.

## The workflow with Obi

1. **Start from won deals:** Obi reads your CRM's won deals and your site, then proposes the ICP with its sources. `/obi`
2. **Review the questions:** Questions written from your sales calls, as your buyer types them into an AI. `obi questions show`
3. **Read the scans:** Each engine's answer every week, with the sources it cited. `obi questions results`
4. **Ship the next action:** The plays ranked by urgency, buyer importance and effort. `obi strategies`

## Where it plugs in

- **Attio:** Obi reads the won deals to find the ICP, and ties the leads AI brings to revenue.
- **Granola:** Obi reads the sales calls recorded there, the buyers' real questions and objections.
- **PostHog:** Obi shows the visits and sign-ups that come from AI.
- **GitHub:** Obi opens pull requests on the product's repository for the pages and docs it writes.

## What stays in your hands

- Obi recommends and drafts. It never publishes, sends outreach or buys anything on its own.
- Every command that starts paid work takes your explicit yes.
- Your secrets and the rest of your workspace stay on your machine.

## Next actions

- Read every feature, with its command: https://hireobi.com/features.md
- Read the prices: https://hireobi.com/pricing.md
- Open the product: https://agent.hireobi.com