---
title: "Obi for Heads of Growth: AI search as your next channel | Obi"
description: "Obi opens AI search as a growth channel and runs it every week: buyer questions, scans, ranked actions, and a record of every change you shipped."
canonical: "https://hireobi.com/for/heads-of-growth"
human_url: "https://hireobi.com/for/heads-of-growth"
markdown_url: "https://hireobi.com/for/heads-of-growth.md"
updated: "2026-11-11"
---

# Obi for Heads of Growth

Obi opens AI search as a growth channel and runs it every week, with your approval at each step.

Install: `npm i -g @hireobi/cli`, then `obi skill install`, then type `/obi` in a new chat.

## The job

You find the next channel before it gets crowded. Your buyers already ask AI for the best tool in your category.

Where it hurts today:

- A channel nobody on the team knows how to run.
- Experiments with no measurement after them.
- Results you cannot attribute.

## The workflow with Obi

1. **Point it at your site:** Obi reads your site, reviews and rivals, then proposes your ICP with its sources. `/obi`
2. **Read the scans:** A baseline scan, then every week, so each change has a before and after. `obi questions results`
3. **Ship the next action:** The next experiment, ranked by evidence, speed and effort. `obi strategies`
4. **Record what shipped:** Obi keeps what changed, when and the evidence, and reads it before its next decision. `obi strategies`

## Where it plugs in

- **PostHog:** Obi shows the visits and sign-ups that come from AI.
- **Attio:** Obi reads the won deals to find the ICP, and ties the leads AI brings to revenue.
- **Google Search Console:** Obi reads the queries, the indexing, and the impressions in Google's AI features.
- **LinkedIn:** Obi reads the buyers' and the company's own words.

## What stays in your hands

- Obi recommends and drafts. It never publishes, sends outreach or buys anything on its own.
- Every command that starts paid work takes your explicit yes.
- Your secrets and the rest of your workspace stay on your machine.

## Next actions

- Read every feature, with its command: https://hireobi.com/features.md
- Read the prices: https://hireobi.com/pricing.md
- Open the product: https://agent.hireobi.com