---
title: "Obi for Marketing Engineers: AI search as a system you build on | Obi"
description: "Obi gives Marketing Engineers an AI search system in the agent they already script: ICP, buyer questions, measured answers and the next action."
canonical: "https://hireobi.com/for/marketing-engineers"
human_url: "https://hireobi.com/for/marketing-engineers"
markdown_url: "https://hireobi.com/for/marketing-engineers.md"
updated: "2026-11-11"
---

# Obi for Marketing Engineers

An AI search system to build on: your ICP, your buyers' questions, what AI answers, and the missing piece to ship.

Install: `npm i -g @hireobi/cli`, then `obi skill install`, then type `/obi` in a new chat.

## A new role

The role is new: a full-stack marketer with the skills of a builder. Obi is the AI search part of that stack, in the agent you already script.

## The job

You build marketing as systems: agents, workflows and data that run every week. AI search rewards that craft first, because AI answers move with what you publish.

Where it hurts today:

- Tracking dashboards show mentions and stop there.
- Prompt lists written by hand, with no ICP behind them.
- No way to tie an AI answer to a deal.

## The workflow with Obi

1. **Point it at your site:** Obi reads your site, reviews and rivals, then proposes your ICP with its sources. `/obi`
2. **Review the questions:** Your buyers' questions by stage and intent, versioned like code. `obi questions show`
3. **Read the scans:** What each engine answered, when, and the sources it cited. `obi questions results`
4. **Ship the next action:** Three actions this week, each with the observation behind it. `obi strategies`
5. **Script it:** Every command answers in one validated JSON envelope. `obi status --json`

## Where it plugs in

- **GitHub:** Obi opens pull requests on the product's repository for the pages and docs it writes.
- **Attio:** Obi reads the won deals to find the ICP, and ties the leads AI brings to revenue.
- **PostHog:** Obi shows the visits and sign-ups that come from AI.
- **Google Search Console:** Obi reads the queries, the indexing, and the impressions in Google's AI features.

## What stays in your hands

- Obi recommends and drafts. It never publishes, sends outreach or buys anything on its own.
- Every command that starts paid work takes your explicit yes.
- Your secrets and the rest of your workspace stay on your machine.

## Next actions

- Read every feature, with its command: https://hireobi.com/features.md
- Read the prices: https://hireobi.com/pricing.md
- Open the product: https://agent.hireobi.com