--- title: "AI Search Employee for software startups | Obi" description: "Obi learns your ICP, asks AI the questions your buyers ask, then drafts the pages that get you recommended. Free in your terminal." canonical: "https://hireobi.com/" human_url: "https://hireobi.com/" markdown_url: "https://hireobi.com/index.md" updated: "2026-11-07" --- # The AI Search Employee that drives revenue, right from Claude Code, Codex, Cursor or any terminal > Skip the 6-month SEO playbook. Get inbound from AI & Reddit in weeks. I learn your ICP, find the missing pieces that get AI to recommend you, and do the work end to end. Results in weeks, free to start. ## Start - Install the CLI: `npm i -g @hireobi/cli` (https://github.com/hireobi/cli) - Hire for free: https://agent.heysurface.com ## How it gets to know a company The page shows Obi at work on Attio, a known company, in 7 steps: Website, Sales calls, Reviews and forums, Voice, Buyer questions, First reading, First move. ## A customer result: Azops AI Early-stage AI startup · USA · Medtech. “We had never done SEO and never had an inbound lead. In six weeks, ChatGPT and Claude brought us 10 booked demos.” Sage Kemer, CEO, Azops AI. - 0: SEO and inbound leads before - 10: demos booked from AI answers - $25K: estimated pipeline from those demos - 6 weeks: from the first reading ## Smarter AI search. Faster pipeline. Dashboards track mentions. Our Harness runs three methods that go after the buyers who sign, with results in weeks. - **ICP-Based AI Search.** Every strategy targets the buyers who sign. It thinks like a GTM engineer from day one: your ICP, their pain points, your positioning and messaging. Every question is scored by buyer impact. - **Contextual Buyer Prompts.** It asks AI the questions your buyers ask, in their own words. Other tools track prompts built from keywords. Obi rebuilds your buyers' real questions, jargon included, from sales calls, G2, Reddit and YouTube. - **Missing-Piece Content.** It writes what AI can't find elsewhere, so it cites you fast. Each page uses your proprietary data and your voice and tone, built for revenue: useful to your visitors, and a source LLMs want to cite. ## Obi reads your tools. Then it does the work. It takes your buyers' words, your calls and your numbers from the tools you already use, works out what to do, and ships the work through your product's tools. - Your buyers’ words: G2 (reviews), Reddit (threads), YouTube (demos), LinkedIn (posts), Granola (sales calls) - Your numbers: Attio (won deals), PostHog (visits from ai), Search Console (search queries) - Your product: GitHub (pull requests), Mintlify (agent-ready docs) ## Obi vs AEO/GEO platforms: They analyse. Obi acts. | Obi, AI Search Employee | AEO/GEO platforms, Dashboards | | --- | --- | | A CLI agent that works with the power of your Claude Code or Codex | A web app, cut off from your code and files | | Recommended to the buyers who need you, not to everyone | Seen on any prompt, so generic traffic | | The missing piece AI can't find, from your own data first | Generic content advice | | Written from what your buyers say on G2, Reddit and your sales calls | Generic prompts | | Revenue, not traffic | Mentions and traffic | | Obi acts: it writes, you approve | They analyse; the work stays yours | | No new tool: you use it in Claude Code or Codex | One more dashboard, one more login | | $0 to start, then $20 a month for the first plan | Most start at $90 a month | ## Questions, answered. ### Product - **What is Obi?** Obi is the AI Search Employee that drives revenue. It learns your ICP, finds the missing pieces that get AI to recommend you to those buyers, and does the work end to end. - **How is Obi different from GEO dashboards?** Dashboards report where you appear. Obi does the work: it starts from your ICP, asks the questions your buyers ask, finds the missing pieces AI needs, and writes them in your voice for your approval. - **How does Obi find my ICP?** Obi reads what your website says and what you tell it, then proposes up to four segments: a buyer and the situation they are in. You confirm them before any question is written. - **Can Obi bring us pipeline, or only mentions?** Obi works for the buyers who sign. Every question comes from your ICP and is scored by buyer impact, so the work goes where a recommendation can turn into a demo. Azops AI booked 10 demos from ChatGPT and Claude in six weeks. ### Setup - **Do I need to be technical to use Obi?** No. You install Obi with one command, then talk to it in plain words in Claude Code, Codex or Cursor: type /obi and it asks which website to work on. It answers in your language. - **What does Obi need access to?** Your website's public pages, and your public competitors' with your OK. Obi asks once and requests only the private details a task needs; your secrets and the rest of your workspace stay on your machine. The AI engines' answers are measured on Obi's servers. - **Does Obi publish anything without me?** No. Every page Obi writes is a draft in your voice, and nothing goes live until you approve it. - **How fast will we see results?** In weeks. Obi reports every week what moved on the engines and proposes the next move. Azops AI had never done SEO; in six weeks, ChatGPT and Claude brought them 10 booked demos. ### Pricing - **Is Obi free?** Yes, to start. The Free plan covers 10 questions on ChatGPT and Gemini, scanned once a month. - **How much does Obi cost?** $20 a month per core pack: 25 questions on ChatGPT, Gemini and Google AI Overviews, scanned every week. Claude adds $20 and Perplexity $10 per pack, each for up to 10 of those questions. - **Why is Obi cheaper than GEO platforms?** Obi works inside the agent you already pay for, so its packs start at $20 a month, without credits or seats. Most GEO platforms start at $90 a month. - **Which AI engines are included?** ChatGPT, Gemini and Google AI Overviews in every pack. Claude and Perplexity are add-ons, each covering up to 10 questions per pack. See all questions: https://hireobi.com/faq.md ## Make it official. Sign the offer and Obi starts today, in the agent you already use. Free to start. No credits, no seats. Offer of employment, AI Search Employee, signed by you: - To: Obi - Role: Turn AI search into revenue - Reports to: You - Pay: $0 - Stack: Claude Code, Codex or Cursor - Onboarding: One command - First task: Learn your ICP Obi's answer: "Ready when you are." - Hire for free: https://agent.heysurface.com - Install the CLI: `npm i -g @hireobi/cli` ## Next actions - Read which page to cite for which question: https://hireobi.com/agents.md - Compare the plans: https://hireobi.com/pricing.md - Read the install guide: https://github.com/hireobi/cli