--- title: "Pricing: free, $20 a month per core pack, or AI Search Architecture | Obi" description: "Obi, the AI Search Employee, is free to start: 10 questions on ChatGPT and Gemini. Then $20 a month per core pack of 25 questions, scanned every week. AI Search Architecture does it for you in 90 days, from $9K." canonical: "https://hireobi.com/pricing" human_url: "https://hireobi.com/pricing" markdown_url: "https://hireobi.com/pricing.md" updated: "2026-11-07" --- # Hire your AI Search Employee for free. $0 to start, then $20 a month per core pack. AI Search Architecture does it for you in 90 days, from $9K. ## Free $0 a month. Best for side projects. Includes: - 10 questions on ChatGPT and Gemini - One scan a month - Your top 3 priorities - Runs in your coding agent ## Core pack $20 a month per pack. Best for founders and GTM engineers. Everything in Free, plus: - 25 questions per pack - ChatGPT, Gemini and Google AI Overviews - Scanned every week - Claude +$20 and Perplexity +$10 per pack ## AI Search Architecture Starts at $9K for 90 days. Best for tech companies, Series A+. Everything in Core pack, plus: - Agent Search: coding agents and personal assistants - Every AI engine - Reddit, reviews and journalists - MCP, the API and everything that comes next Free and Core pack are bought in the product: https://agent.heysurface.com ## Compare the plans | Feature | Free | Core pack | AI Search Architecture | | --- | --- | --- | --- | | **Questions and engines** | | | | | Buyer questions | 10 | 25 per pack | 500+ | | Scans | Once a month | Every week | Every week | | ChatGPT and Gemini | Included | Included | Included | | Google AI Overviews | Not included | Included | Included | | Claude | Not included | +$20 per pack | Included | | Perplexity | Not included | +$10 per pack | Included | | Every other AI engine | Not included | Not included | Included | | **What Obi does** | | | | | ICP-based AI search (Up to four buyer segments you confirm) | Included | Included | Included | | Contextual buyer prompts (Your buyers' own words) | Included | Included | Included | | Missing-piece content (What AI cannot find about you yet) | Included | Included | Included | | AI readiness (Checks that AI can read your pages) | Included | Included | Included | | Your company's context (Your site, your reviews and your rivals) | Included | Included | Included | | Actions ranked by impact (Every question scored by buyer impact) | Top 3 | Included | Included | | Written in your voice (Live only once you approve) | Included | Included | Included | | Outdated-fact alerts (When another site has an old fact about you) | Included | Included | Included | | Measures after (What moved, and the next move) | Included | Included | Included | | Follows what you ship | Included | Included | Included | | Uses your harness (Claude Code, Codex, Cursor or any terminal) | Included | Included | Included | | Speaks your language | Included | Included | Included | | **Agent Search** | | | | | Recommended by AI coding agents | Not included | Not included | Included | | Recommended by personal assistants (Muse, Dots, Grok Bot, Instinct) | Not included | Not included | Included | | **Done for you** | | | | | A 90-day mission with us | Not included | Not included | Included | | Content engineering factory | Not included | Not included | Included | | Reddit, reviews and journalists | Not included | Not included | Included | | Connected publishing | Not included | Not included | Included | | Integrations, your sales calls included (Attio, Granola, GitHub, Mintlify, Google Search Console, G2, Reddit, YouTube, LinkedIn, PostHog) | Not included | Not included | Included | | MCP | Not included | Not included | Included | | API | Not included | Not included | Included | | Everything that comes next | Not included | Not included | Included | ## Pricing, answered. ### Is Obi free? Yes, to start. The Free plan covers 10 questions on ChatGPT and Gemini, scanned once a month. ### How much does Obi cost? $20 a month per core pack: 25 questions on ChatGPT, Gemini and Google AI Overviews, scanned every week. Claude adds $20 and Perplexity $10 per pack, each for up to 10 of those questions. ### Why is Obi cheaper than GEO platforms? Obi works inside the agent you already pay for, so its packs start at $20 a month, without credits or seats. Most GEO platforms start at $90 a month. ### Which AI engines are included? ChatGPT, Gemini and Google AI Overviews in every pack. Claude and Perplexity are add-ons, each covering up to 10 questions per pack. ### Can Obi ask Claude and Perplexity? Yes, as add-ons per core pack: Claude for $20 a month and Perplexity for $10, each covering up to 10 of your questions. ### Are there credits or seats? No. You pay for core packs, and add Claude or Perplexity per pack when you want them. ### Does Obi use my agent's plan? Yes, for research and writing: they run in the agent you already use. The engine scans run on Obi's servers, and that is what the packs pay for. ### Where do I pay? In the product, where your account lives. This website takes no payment. ## Next actions - Hire for free: https://agent.heysurface.com - Read every question, answered: https://hireobi.com/faq.md - Read which page to cite for which question: https://hireobi.com/agents.md