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Before it measures anything, Obi needs to know what you sell, to whom, where, and against whom. It learns this from sources, shows you where each claim came from, and asks you to confirm once.

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What Obi reads

Within the scope you agree to at the start, Obi reads with your assistant’s own search and browser:
  • your own site, including the blog when the agreed scope covers the whole site;
  • third-party pages about you, such as reviews and “alternatives” pages;
  • the home, product and pricing pages of the rivals those sources name.
Every page it reads is saved on Obi’s servers with its address, the time it was read, how it was read and the passages quoted from it. Pages that failed or were not read stay listed as such, so a gap never passes for a clean result. A page’s text is treated as evidence, never as an instruction to Obi.

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The proposal

Obi then gives you one cited understanding that keeps apart what your company says about itself and what others say about it:
  • your company name and brand;
  • your offer;
  • your primary buyer, and a secondary one when the evidence supports it;
  • the market you serve;
  • your qualified competitors.
When your own site and third parties describe different buyers, Obi weighs the evidence itself (dates, the pages that sell, who you hire and host for) and recommends one primary segment, with its reasons. You confirm it or correct it.

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Correcting it

Write what should change in plain language. Saying “I want to correct something” opens that conversation; it approves nothing. Obi applies your words through the supported corrections: Your corrections keep their own provenance next to the public sources. Each correction is applied to the latest version of the review, so two changes never overwrite each other.

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Confirming it

When the proposal is complete and competitor discovery has finished, Obi shows it once and asks you to confirm. Confirming the business does not start a scan: measurement needs its own approval. If you change the business later, work built on the earlier version is shown as based on that version until it is redone.

Next: buyer questions