Notes from the field

What AI recommends, why it picks one product over another, and what a brand can do about it.

hireobi.com/blog.md

5 posts

  1. Updated Comparisons

    GEO tools measure your AI visibility. A GEO agent does the work.

    Tools like Peec AI, Profound, AirOps and Otterly measure AI visibility and add agent features for your team. An AI search agent owns the whole job.

  2. Updated Playbooks

    GEO for startups and e-commerce brands

    A small brand can be named in AI answers before larger ones fill the slot: own one sharp claim, publish what only you know, and earn real mentions.

  3. Updated Measurement

    Measuring AI search visibility

    Five numbers track AI search visibility: mention rate, citation rate, share of voice, position in the answer and AI referral traffic, read per engine.

  4. Updated Playbooks

    How to get cited by AI assistants: ChatGPT, Perplexity, Claude, Gemini

    To get cited by AI assistants, let their search crawlers in, publish what no other page says, write it clearly, and earn real mentions where they read.

  5. Updated Basics

    What is GEO? Generative Engine Optimization, explained

    GEO is the work of getting your brand named and cited in AI answers from ChatGPT, Perplexity, Claude and Gemini. What it is, how it relates to SEO.