Hire your AI Search Employee for free.
$0 to start, then $20 a month per core pack. AI Search Architecture does it for you in 90 days, from $9K.
Free
Best for side projects
$0a month
Hire for freeIncludes
- 10 questions on ChatGPT and Gemini
- One scan a month
- Your top 3 priorities
- Runs in your coding agent
Core pack
Best for founders and GTM engineers
$20a month per pack
Hire for $20Everything in Free, plus
- 25 questions per pack
- ChatGPT, Gemini and Google AI Overviews
- Scanned every week
- Claude +$20 and Perplexity +$10 per pack
AI Search Architecture
Best for tech companies, Series A+
Starts at$9Kfor 90 days
Everything in Core pack, plus
- Agent Search: coding agents and personal assistants
- Every AI engine
- Reddit, reviews and journalists
- MCP, the API and everything that comes next
Everything Obi does, plan by plan.
Free and the core pack run in your coding agent. AI Search Architecture adds Agent Search and the work done for you.
| Feature | Free$0 a monthHire for free | Core pack$20 a month per packHire for $20 | AI Search ArchitectureStarts at $9K for 90 days |
|---|---|---|---|
| Questions and engines | |||
| Buyer questions | 10 | 25 per pack | 500+ |
| Scans | Once a month | Every week | Every week |
  ChatGPT and Gemini | Included | Included | Included |
 Google AI Overviews | Not included | Included | Included |
 Claude | Not included | +$20 per pack | Included |
 Perplexity | Not included | +$10 per pack | Included |
     Every other AI engine | Not included | Not included | Included |
| What Obi does | |||
| ICP-based AI searchUp to four buyer segments you confirm | Included | Included | Included |
  Contextual buyer promptsYour buyers' own words | Included | Included | Included |
| Missing-piece contentWhat AI cannot find about you yet | Included | Included | Included |
| AI readinessChecks that AI can read your pages | Included | Included | Included |
| Your company's contextYour site, your reviews and your rivals | Included | Included | Included |
| Actions ranked by impactEvery question scored by buyer impact | Top 3 | Included | Included |
| Written in your voiceLive only once you approve | Included | Included | Included |
| Outdated-fact alertsWhen another site has an old fact about you | Included | Included | Included |
| Measures afterWhat moved, and the next move | Included | Included | Included |
| Follows what you ship | Included | Included | Included |
   Uses your harnessClaude Code, Codex, Cursor or any terminal | Included | Included | Included |
| Speaks your language | Included | Included | Included |
| Agent Search | |||
| Recommended by AI coding agents | Not included | Not included | Included |
   Recommended by personal assistants | Not included | Not included | Included |
| Done for you | |||
| A 90-day mission with us | Not included | Not included | Included |
| Content engineering factory | Not included | Not included | Included |
| Reddit, reviews and journalists | Not included | Not included | Included |
| Connected publishing | Not included | Not included | Included |
        Integrations, your sales calls included | Not included | Not included | Included |
 MCP | Not included | Not included | Included |
| API | Not included | Not included | Included |
| Everything that comes next | Not included | Not included | Included |
Price your core packs
Add packs and engines to see your month.
Core packs
Per core pack, up to 10 buying questions each
- 1 core pack$2025 questions on ChatGPT, Gemini and Google AI Overviews, every week
A month$20
Pricing, answered.
Is Obi free?
Yes, to start. The Free plan covers 10 questions on ChatGPT and Gemini, scanned once a month.
How much does Obi cost?
$20 a month per core pack: 25 questions on ChatGPT, Gemini and Google AI Overviews, scanned every week. Claude adds $20 and Perplexity $10 per pack, each for up to 10 of those questions.
Why is Obi cheaper than GEO platforms?
Obi works inside the agent you already pay for, so its packs start at $20 a month, without credits or seats. Most GEO platforms start at $90 a month.
Which AI engines are included?
ChatGPT, Gemini and Google AI Overviews in every pack. Claude and Perplexity are add-ons, each covering up to 10 questions per pack.
Are there credits or seats?
No. You pay for core packs, and add Claude or Perplexity per pack when you want them.
Does Obi use my agent's plan?
Yes, for research and writing: they run in the agent you already use. The engine scans run on Obi's servers, and that is what the packs pay for.
Where do I pay?
In the product, where your account lives. This website takes no payment.