Definition
Also called: contextual buyer prompt, buyer prompts, contextual prompts
Documented
A prompt built from a keyword ("best CRM software") measures a question few real buyers type into an assistant. A contextual buyer prompt carries the buyer's situation and vocabulary ("Which CRM works for a five-person agency that already uses Notion and needs client portals?"), because assistants answer long, specific questions differently from short ones.
Obi writes these prompts for each confirmed segment of the ICP, from the words those buyers use, and ranks each by buyer impact. They are the questions it asks the engines every round.
Why it matters
AI answers change with the context in a question, and assistants expand a question into many background searches before answering. Measuring short keyword prompts can show a brand as visible on questions its buyers never ask, and invisible on the ones they do. Writing prompts from the buyer's context makes the measurement and the work point at the same answers buyers see.
Example
Instead of tracking "patient intake software", the prompt tracked is "What patient intake tool integrates with Epic for a 200-bed hospital with a small IT team?"
Sources (1)
- Obi, FAQ: Where do Obi's questions come from?, published 2026-11-06, read 2026-11-08: https://hireobi.com/faq
Checked