Brand and design

The mascot

Obi wears an oxblood blazer and a 1980s computer for a head. His plaque reads AI Search Employee. His eyes are drawn by the page: they blink, follow your pointer, and smile when you point at the Hire key.

• Use him as he is: never redrawn, never regenerated, never a flat drawing.
• His blazer stays oxblood.

The wordmark

Obi in Helvetica Neue Bold, its O awake: an ink disc with his eyes by day, a bone disc by night.

• At least 16 px tall.
• Ink on light grounds, bone on dark ones. Never another colour.

• Download: Wordmark, ink (SVG, for light grounds)
• Download: Wordmark, bone (SVG, for dark grounds)

His head

The head alone, for an icon, an avatar or a small space.

• Download: His head (SVG, the icon)

Colours

Three colours, each with one job. Oxblood marks the main action and nothing else.

• PlatinumThe paper of his desk: the day ground.#dedad7
• InkText, 1-bit drawings, and the night ground.#15191a
• OxbloodHis blazer: the one accent, for the main action.#8b2435
• Oxblood, by nightThe same accent, lit on the night ground.#e3a3af

Type

Helvetica for everything: Helvetica Neue, then Helvetica, then Arial. A monospace face appears only inside a terminal.

The name

• Write Obi with one capital: Obi, never OBI.
• His role is the AI Search Employee.