Obi for GTM Engineers

You wire the stack that fills pipeline: signals, enrichment, sequences. Your buyers now shortlist vendors in ChatGPT and Gemini before they reply to any sequence.

Where it hurts today

• AI search sits outside the stack, owned by nobody.
• Generic prompts tracked with no ICP behind them.
• No line from an AI answer to pipeline.

• Start from won deals

  Obi reads your CRM's won deals and your site, then proposes the ICP with its sources.

  /obi
• Review the questions

  Questions written from your sales calls, as your buyer types them into an AI.

  obi questions show
• Read the scans

  Each engine's answer every week, with the sources it cited.

  obi questions results
• Ship the next action

  The plays ranked by urgency, buyer importance and effort.

  obi strategies

• Attio

  Obi reads the won deals to find the ICP, and ties the leads AI brings to revenue.

• Granola

  Obi reads the sales calls recorded there, the buyers' real questions and objections.

• PostHog

  Obi shows the visits and sign-ups that come from AI.

• GitHub

  Obi opens pull requests on the product's repository for the pages and docs it writes.

• Obi recommends and drafts. It never publishes, sends outreach or buys anything on its own.
• Every command that starts paid work takes your explicit yes.
• Your secrets and the rest of your workspace stay on your machine.